How to Construct a Strategic Topical Map for Local SEO

How to Construct a Strategic Topical Map for Local SEO

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Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.

To begin with, let's define what a topical map is. It's essentially a network of interrelated topics that organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.

To ensure your topical map is effective, it should be modeled around your audience's typical search queries. Armed with this information, you can pick keywords that will attract organic traffic and build out topic clusters around them.

First and foremost, thorough keyword research must be your initial step. Platforms such as Google Keyword here Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.

Once your keyword research is complete, design topic clusters around your primary keyword for each webpage. Each secondary keyword will become its own separate sub-topic, all combined and interlinked to direct back to the pillar content.

Incorporating a topical map into your local SEO strategy can lead to immense benefits. It organizes site content in a way that makes it easier for search engine algorithms to determine relevance, leading to more frequent appearances in search results and higher traffic.

All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.

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